Pink Ribbon

Pink Ribbon
The pink ribbon is an international symbol used by individuals, companies and organizations involved in raising awareness of breast cancer.

The main goal of Pink Ribbon is to make people aware of breast cancer.

* 1) Prevention - the act of preventing breast cancer
* 2) Detection - discovering breast cancer
* 3) The treatment - a cure
* 4) Take care - give attention

History of the Pink Ribbon
The first tape to be considered meaningful object in history was the yellow ribbon (yellow ribbon), which was mentioned in a marching song, sung by the United States Army. In 1917, George A. Norton copyrighted the song for the first time. The title song was "Round Her Neck She Wears a Yeller Ribbon" ("Around her neck she wears a yellow ribbon"). In the 1940s, the song was rewritten by several musicians. Based on this song, the wife of a hostage in Iran, named Penney Laingen, was the first to use the ribbon as a symbol of awareness. She tied yellow ribbons around trees, to illustrate his desire to see her husband again. Friends and family members have followed through loyalty. Like all Americans could see this message, the ribbon became a medium of expression. "

In the 1990s, AIDS activists were inspired by the medium of the tape and decided to make ribbons for those fighting against AIDS. The ribbon representing AIDS turned red, the color of passion. During the Tony awards, we took pictures of the actor Jeremy Irons, with red ribbon stapled to his chest. As the audience followed the presentation of the statues, the band attracted the attention and became famous overnight. The year 1992 was declared "The Year of the Ribbon" by The New York Times.

Pink Ribbon was first introduced by the Susan G. Komen Breast Cancer Foundation. She put pink visors to survivors of breast cancer who participated in the Race for the Cure since early 1990. A few months later, in 1991, each member of the New York City race received a pink ribbon. However, the tape was not of such great importance for them, since it was a minor detail in an important event.

Alexandra Penney, who in 1992 was editor in chief of Self, a magazine devoted to women's health, worked in the second annual National Breast Cancer Awareness Monthissue. Evelyn Lauder, vice president at Estee Lauder, was invited to be editor of special issue NBCAM in 1992. Penney and Lauder came up with the idea of creating a ribbon and to enlist the cosmetics giant to distribute it in stores in New York. Evelyn Lauder then promised to distribute the ribbons in the entire country, but at this point, we had not yet decided the color of the ribbon.

However, Charlotte Hayley, a lady of 68 years struggling against breast cancer, produced peach ribbons. She sold them along with a card saying, "The annual budget is 1.8 billion U.S. dollars, and only 5 per cent of that budget goes to prevention of cancer. Help us wake up our legislators by wearing this ribbon. " His message spread quickly. This aroused the interest of Penny and Evelyn Lauder for the concept of Hayley. They saw an opportunity to revive the idea of working with her Hayley. Hayley but rejected the offer saying they were too commercial.

After Lauder, Hayley and the lawyers had discussed the different possibilities, they found a "new" color. The new color was the pink ribbon, which became an international symbol of breast cancer awareness.

Pink Ribbon International
The purpose of this organization is to create a supportive community worldwide and to inform patients, specialists, families and friends of the Pink Ribbon and Breast Cancer. Pink Ribbon International exists in different countries under the following names: Pink Ribbon International

Spanish: Rosa Lazo
French: Pink Ribbon
Italian Nastro Rosa
German: Rosa Schleife
Dutch: Roze Lint
Danish: Den Lyserøde Sløjfe
Czech: Růžová Stužka
Finnish: Roosa SWAD
Norwegian: Rosa Sløyfe
Polish: Różowa Wstążka
Russian: розовая лента
Swedish: Rosa Bandet
Turkish: Pembe Kurdele

Awareness Month Breast Cancer
The awareness month breast cancer is an annual international campaign organized by major charities involved breast cancer, in order to increase awareness of the disease, raise funds for research into its causes, its prevention and cure. The campaign also offers information and support to those affected by breast cancer.

AstraZeneca has created the awareness month for breast cancer in 1985. AstraZeneca is a multinational pharmaceutical company and is the manufacturer of Nolvadex (tamoxifen), Arimidex (anastrozole) and Faslodex (fulvestrant), medicines used to treat breast cancer. Since the beginning, the NBCAM (the month of breast cancer awareness) has been to promote mammography as the most effective way to fight against breast cancer.

The number of companies that are involved in breast cancer awareness has grown over the years. Estee Lauder, Avon, Komen and other commercial and noncommercial organizations participate in several events and activities during the month of October. This awareness campaign is also known in France under the name "Pink October".

See also Breast